Made from pulverized green tea leaves, you stir matcha into hot water. Therefore, you consume the whole tea leaf. For that reason, you get a bigger dose of ECGC. One study from the University of Colorado at Colorado Springs compared the two and found that drinking matcha delivered 137 times the metabolism-revving ECGC compared to traditional green tea. One tip: if you find matcha to be too bitter on its own, foam it into milk and stir with honey for a delicious matcha latte. (If you need some more convincing, here’s some more information on how incredible matcha is as a weight-loss tea.)
When you drink liquid carbs, like the sugar in soda, your body doesn't register them the same way as, say, a piece of bread, according to a review of studies published in Current Opinion in Clinical Nutrition & Metabolic Care. That means, even though you're taking in calories, your fullness cues aren't likely to signal that you're satisfied once you finish off a can. And that can lead to consuming more overall.
Larson-Meyer, D. E., Willis, K. S., Willis, L. M., Austin, K. J., Hart, A. M., Breton, A. B., & Alexander, B. M. (2013, June 8). Effect of honey versus sucrose on appetite, appetite-regulating hormones, and postmeal thermogenesis [Abstract]. Journal of the American College of Nutrition, 29(5), 482–493. Retrieved from