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When you drink liquid carbs, like the sugar in soda, your body doesn't register them the same way as, say, a piece of bread, according to a review of studies published in Current Opinion in Clinical Nutrition & Metabolic Care. That means, even though you're taking in calories, your fullness cues aren't likely to signal that you're satisfied once you finish off a can. And that can lead to consuming more overall.
I have had the product for 5 days and I have noticed the difference in my cravings right away. It literally took less than a day for me to realize that I did not even think about opening my desk drawer for snacks. (Just a brief history about me: I snack 4 to 5 times a day on top of 3 meals. I eat small portions of main meals, hence I am able to stay within a healthy weight range, but the weight is slowly creeping now in my late 30s since the frequency of snacking has not changed. I am also a binge eater, and this occurs about once a month.)